Hey, we're Pent-Up Innovation.

Your business deserves technology that actually works for you.

We're not consultants who hand you a binder and wish you luck. We're builders who sit down next to you, understand your business, and create the tools you need to grow.

Let's Talk About Your Business What We Build

What We Build

Real tools for real businesses.

We focus on two things: helping you make more money and helping you spend less time on the stuff that drains you.

Top Line

Websites That Convert

Beautiful, fast, mobile-first sites built to turn visitors into customers. No page builder headaches, no bloated hosting fees. Clean code you own outright.

Bottom Line

Workflow Automation

We find the repetitive tasks eating your team's hours and automate them. Scheduling, invoicing, follow-ups, data entry—handled.

Top Line

Sales & Lead Systems

CRM setup, lead capture forms, email sequences, and follow-up pipelines. We build the system that keeps customers coming back.

Bottom Line

Dashboards & Reports

See your numbers in real time. We connect your tools and build dashboards that help you make smarter decisions, faster.

Top Line

AI Assistants & Chatbots

Smart, friendly AI tools that handle customer questions, qualify leads, and free up your team. Built for your industry and your voice.

Bottom Line

System Integrations

Your POS, CRM, calendar, email, and accounting should be one smooth machine. We connect the dots so you stop copying and pasting.

Why "Pent-Up"?

Because every local business we talk to has pent-up potential trapped behind outdated tools, clunky processes, and technology that was never built for them.

We started this company because we believe the best businesses in any town shouldn't be held back by tech they can't afford or can't understand. You don't need a six-figure IT budget. You need a builder who gets it.

We show up, we learn your business, and we build the thing that makes the biggest difference. Then we hand you the keys.

How We Work

Simple, hands-on, and fast.

No endless discovery phases. No mystery. Here's exactly what it looks like to work with us.

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Step One

A Conversation Over Coffee

We sit down (in person or on a call) and learn about your business. What's working? What's painful? Where's the opportunity?

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Step Two

A Clear Plan, Not a Proposal

We identify the single highest-impact thing we can build and tell you exactly what it'll take. Plain language, clear price, no surprises.

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Step Three

We Build It Together

You'll see progress in days. We work alongside you, check in often, and make sure we're building exactly what you need.

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Step Four

It's Yours, Forever

We hand you everything. Full training, clear documentation, and the confidence to run it yourself. No monthly retainers required.

Let's figure out what your business needs.

No pitch, no pressure. Just a conversation about where technology can help you the most.

Reach out to the owner, David Dirring, at david@pentupinnovation.com

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